Aha: Let's Be Frank

Cory Hansen

aha, an insurance company, launched a campaign in Canada to increase sales by 120%, increase the completion of online quotes by 130%, challenge the big players and stand out against the onslaught of home and auto ads.

Campaign details

Brand: aha (insurance) Brand owner: aha (insurance) Entrant company: Milestone Integrated MarketingIdea creation: Milestone Integrated Marketing Cambridge Market: Canada Sector: Insurance Media channels: Mobile & apps, Social media, Online video, Search marketingBudget: 500k - 1 million

Executive summary

Canadians don’t trust insurance companies and feel they have little choice in an expensive yet necessary evil. To relaunch aha insurance, we created a brand promise to live and breathe in every aspect of their business. aha committed to absolutely no B.S and delivered...

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