Campaign details
Brand: Zolotoy StandartBrand owner: UnileverLead agency: Initiative Media Russia, Havas DigitalCountry: Russian FederationIndustries: ConfectioneryMedia channels: Content marketing, Games & competitions, Mobile & apps, Online video, Outdoor, out-of-home, Print, general, unspecified, Sponsorship - media, TelevisionBudget: 500k - 1 million
Executive Summary
Nowadays, we are faced with a social issue: parents and kids spend a lot of time using gadgets and watching TV, consuming different types of content, each member of the family separated by the others, on their own.
The Zolotoy Standart campaign is about much...