Brand owner: ZEE Entertainment Enterprise Limited
Agencies: Publicis Media, Equinox Digitech
Industries: TV channels, services, programmes
Media channels: Online display, Programmatic display, Search marketing
Budget: Up to 500k
ZEE5, a video-on-demand website, is a subsidiary of Zee Entertainment Enterprises Limited (ZEEL). An online video streaming over the top (OTT) platform, ZEE5 has the advantage of using the language with which viewers are comfortable, offering 12 featured and navigational languages.
The website includes original features such as live TV, lifestyle shows, catch-up TV, exclusive short series, children's programmes and music, providing unlimited entertainment to users in their chosen language.
With news being added as one of the key drivers of traffic, and with all this content available in one place, ZEE5 has become a favoured destination for the most comprehensive entertainment offer in terms of local language content in India.