Campaign details
Brand: Yili SatineBrand owner: YiliLead agency: Mindshare ChinaCountry: China (Mainland)Industries: Milk & dairy drinksMedia channels: Events & experiential Product sampling, Radio & audio, Social media, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
In China, 2020 saw nearly three quarters of adults eating healthier, with countless F&B brands launching a variety of organic products. However, the organic products category is new and poorly understood.
Yili needed to promote its organic milk beverage, Satine, while demonstrating the benefits of living an organic lifestyle.
To...