Wong Asia: The Power of Optimism

Marco Antonio Merino, Gloria Herrera, Max Gutierrez et al.

Campaign details

Brand: Wong
Brand Owner: Cencosud Retail Peru S.A
Lead agency: Media Connection BPN and Mccann Erickson Corporation Publicidad
Contributing Agencies: Phantasía
Country: Peru
Industry: Supermarkets & grocery stores
Channels used: Content marketing, Email marketing, Newspapers, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Social media, Television, Websites & microsites
Budget: Up to 500k
Category: Effective Channel Integration

Executive summary

On the night of January 20th the Wong store at Asia Boulevard in Lima-Perú caught on fire, burning out completely. The company activated all security mechanisms, saving the lives of the 400 customers and employees that were in the building – there no deaths or injuries.