Campaign details
Brand: WikoBrand owner: TinnoLead agency: Media ClubContributing agencies: GroupM ESPCountry: ItalyIndustries: Mobile handsetsMedia channels: Social media, Sponsorship - event, property, TelevisionBudget: Up to 500k
Executive summary
As the main sponsor of La Notte del Maestro, Wiko – a new brand in the Italian competitive mobile market – gained in brand awareness thanks to the event's visibility and affinity with the target.
Wiko is a French mobile company that entered the Italian market in 2014. In an industry led by big brands such as Apple,...