Wiko: La Notte del Maestro

Mobile phone brand Wiko used sponsorship of a football event to increase brand awareness in Italy.

Campaign details

Brand: WikoBrand owner: TinnoLead agency: Media ClubContributing agencies: GroupM ESPCountry: ItalyIndustries: Mobile handsetsMedia channels: Social media, Sponsorship -  event, property, TelevisionBudget: Up to 500k

Executive summary

As the main sponsor of La Notte del Maestro, Wiko – a new brand in the Italian competitive mobile market – gained in brand awareness thanks to the event's visibility and affinity with the target.

Wiko is a French mobile company that entered the Italian market in 2014. In an industry led by big brands such as Apple,...

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