Voltaren: Osteoscan

James Barnett

Voltaren, an over-the-counter topical pain treatment, launched an online diagnostic tool to defend market share and justify its premium status in Russia.

Campaign details

Brand: VoltarenBrand owner: GSKLead agency: MediaCom RussiaContributing agencies: MSU Medical Research and Education Center (Medical Partner), Metaplatform (Technological partner), Publicis (Media Agency)Market: Russian FederationIndustries: Non-prescription, OTC productsMedia channels: Online video, Print - general, unspecified, Public relations, TelevisionBudget: 500k - 1 million

Executive summary

Voltaren used programming skills to create Osteoscan, an online diagnostic tool that helps to detect osteoarthritis while patients stay in the comfort of their own home. The objective was to deliver a 5% rise in sales and awareness of the...

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