Volkswagen T- Roc: Born Confident launch

Volkswagen, the German carmaker, launched its T-Roc model on the Italian market through a cross-media campaign.

Campaign details

Brand: VolkswagenBrand owner: Volkswagen GroupLead agency: PHDContributing agencies: DDBCountry: ItalyIndustries: SUVs, 4x4sMedia channels: Integrated, Online display, Online video, Outdoor, out of home, Search marketing, Social media, Television, Video on demand, Websites & micrositesBudget: 5 - 10 million

Executive Summary

The compact SUV segment has seen an exponential growth in the last years and Volkswagen, the German carmaker, set the goal to achieve a leading position in this segment in terms of awareness and sales volume in the Italian market.

Introducing the T-Roc, a new compact SUV...

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