Volia/ Telesvit: New approach to traditional tasks

Svitlana Taborskykh

Campaign Details

Brand: Volia/ Telesvit
Brand Owner: Volia/ Telesvit
Lead Agency: Media Direction | OMD Ukraine
Contributing agencies: PROVID
Country: Ukraine
Industry: Telephone & internet services
Channels used: Email marketing, Online display, Online video, Outdoor, out-of-home, Radio, Search, Social media, Television
Budget: Up to 500k

Executive summary

Volia is one of the leading telecoms providers in Ukraine – a hi-tech and very competitive consumer market – where a big number of players struggle thanks to offering almost identical services, differing only in quality and cost. Volia's strong point is that it provides integrated high quality internet access and TV services.