Campaign details

Brand: Uber
Brand owner: Uber
Agency: FP7 McCann Dubai
Country: Jordan, United Arab Emirates
Industries: Rail, coach, boat & car rental
Media channels: Competitions & contests, Content marketing, Email marketing, Events & experiential, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Social media, Websites & microsites
Budget: Up to 500k

Executive summary

At a time when there is much debate about whether data is killing creativity, we proved the opposite, showing how data-driven insights can fuel more effective, more impactful, and more 'human' creativity.

Data provides a raw, uninhibited form of true storytelling. User data points are intrinsically mini biopics waiting to be told. So Uber championed its top users based on riders' data to tell real stories of real journeys.