Uber: Smart technologies increase offline media efficiency

Tatyana Burtseva, Daria Borisova

Ride-hailing service Uber created a multimedia campaign with its own 'smart out-of-home' system to grow user levels in Russia.

Campaign details

Brand: UberBrand owner: Uber TechnologyLead agency: OMD Media Direction Russia, Media Direction GroupContributing agencies: Code of Trade, Media Direction Programmatic, oneFactorCountry: Russian FederationIndustries:Rail, coach, boat &...

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