UAE Government Media Office: Mars shot

The United Arab Emirates (UAE) Government Media Office launched the global Mars Shot campaign to increase positive sentiment for the nation's brand.

Campaign details

Brand: UAE Government Media OfficeBrand owner: Government of DubaiLead agency: FP7 McCann DubaiCountry: United Arab EmiratesIndustries: Destinations and locationsMedia channels: Livestreaming, Online video, Social media, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

In 2020, as the world locked down, the UAE, a small country, with big dreams, moved forward to make its next big dream, possible: The first Arab mission to Mars, making it the youngest country to do so (at 49 years old).

As the world looked at the UAE, it...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands