Campaign details
Brand: UAE Government Media OfficeBrand owner: Government of DubaiLead agency: FP7 McCann DubaiCountry: United Arab EmiratesIndustries: Destinations and locationsMedia channels: Livestreaming, Online video, Social media, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
In 2020, as the world locked down, the UAE, a small country, with big dreams, moved forward to make its next big dream, possible: The first Arab mission to Mars, making it the youngest country to do so (at 49 years old).
As the world looked at the UAE, it...