U.S. Army and Independence Day: Resurgence Partnership

This case study shows how the U.S army partnered with a upcoming Hollywood movie to change audience perception of the organisation and increase its recruitment numbers.

U.S. Army and Independence Day: Resurgence Partnership

Campaign Details

Brand: U.S. ArmyBrand Owner: U.S. ArmyLead Agency: McCann WorldgroupContributing agencies: MRM//McCannCountry: United StatesIndustry: Military & emergency servicesChannels used:Cinema,...

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