U by Kotex: Black Community PMP

Feminine hygiene brand U by Kotex founded a Black Community private marketplace (PMP) in the United States that supported Black content creators and publications; its goal was to raise brand awareness, consideration and favorability by allying itself with Black Lives Matter (BLM).

Campaign details

Brand: U by Kotex Brand owner: Kimberly Clark Agency: Mindshare New York Market: United States Industries: Feminine hygiene Media channels: Programmatic display Budget: Up to 500k

Executive summary

Seventy-three percent of Americans support the Blac

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