Campaign details

Brand: Alliance de l’industrie touristique du Québec
Brand owner: Alliance de l’industrie touristique du Québec
Lead agency: Hearts & Science Montreal
Contributing agencies: Cossette
Country: North America
Industries: Destinations and locations
Media channels: Search marketing
Budget: Up to 500k

Market background and context

For any tourist, finding the destination is often harder than planning for the trip. They can easily feel overwhelmed by the infinite number of accessible destinations to choose from for their next trip. This new reality, combined with the explosion of touchpoints through the consideration journey, make it harder for any destination to stand out in this highly competitive global market.

This is particularly true on search engines, with 96% of tourism advertisers being present on them, making search results one of the biggest battlefields for tourism nowadays.

Communications objectives