Tourism Australia: Dundee – The son of a legend returns home

Hillary Fink

Government agency Tourism Australia mimicked a Hollywood film campaign to shift perceptions and attract US high-value travellers.

Destinations and locations
North America (general region)
Strategy

Campaign details

Brand: Tourism AustraliaBrand owner: Tourism AustraliaLead agency: Droga5Contributing agencies: Universal McCann, Kovert CreativeCountry: North America Industries: Destinations and locationsMedia channels:Content marketing, Integrated,...

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