TikTok: TikTok x Euros 2020 – Where fans play

TikTok, a video-sharing social media service, launched a European campaign to increase app usage among males aged 18+.

Campaign details

Brand: TikTok Brand owner: Bytedance Lead agency: Zenith Contributing agency: Dark Horses Market: Europe (general region) Sector: Websites, online services & apps Media channels: Events & experiential, Online display, Online video, Outdoor, out-of-home, Programmatic display, Social media, Television, Sponsorship - sports, Work of mouth, influencers 10 - 20 million