Campaign details
Brand: TikTokBrand owner: BytedanceLead agency: ZenithContributing agency: Dark HorsesMarket: Europe (general region)Sector: Websites, online services & appsMedia channels: Events & experiential, Online display, Online video, Outdoor, out-of-home, Programmatic display, Social media, Television, Sponsorship - sports, Work of mouth, influencersBudget: 10 - 20 million
Executive summary
TikTok became one of the fastest growing entertainment platforms in the world, quickly overtaking competitors in its number of downloads*. However, there was still huge potential for additional growth within a male 18+ audience, where perceptions needed to...