Campaign details

Brand: The Times & The Sunday Times
Brand owner: News UK
Agencies: m/SIX, Pulse Creative
Country: United Kingdom
Industries: Newspapers
Media channels: Cinema, Integrated, Online display, Online video, Outdoor, out-of-home, Search marketing, Social media, Television, Video on demand
Budget: 1 - 3 million

Executive summary

Through periods of political turmoil, there is no time for confusing, reactionary news of questionable veracity. Yet as the people of Britain attempt to make sense of Brexit, platforms and publishers continue to let them down.

It was against this backdrop that The Times and The Sunday Times reasserted their position as a definitive political voice, bringing order to the wild world of Westminster. m/SIX developed a campaign that reflected the mood of the nation – turning the Commons into a zoo, and MPs into political animals.