The Beetle: Abbey Road Volkswagen

Car manufacturer Volkswagen created buzz in Sweden, and globally, for its Park Assist driving feature by 'fixing' the Beetle's parking on the cover of The Beatles' Abbey Road album in its 50th anniversary year.

Campaign details

Brand: The BeetleBrand owner: Volkswagen SwedenAgencies: PHD Media, Nord DDBMarket: SwedenIndustries: Newspapers, Outdoor, out-of-home, Social mediaMedia channels: Mid size, large family carsBudget: Up to 500k

Executive summary

We needed to create...