Tesco: The Tesco Turnaround Story

Leading British grocery retailer Tesco ran a five year, multi-channel campaign to rebuild the brand by growing quality, value and reputation with customers, and revitalise the business by driving footfall and spend.

Campaign details

Brand: Tesco Brand owner: Tesco Agencies: MediaCom UK, BBH Market: United Kingdom Industries:Email marketing, Integration, Magazines - consumer, Newspapers, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, instore, Produ Supermarkets & grocery stores Over 20 million

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