Tesco Stores: Bringing Back Supermarket Sweep

Tesco, the grocery retailer, used ad-funded programming to amplify its nostalgic centenary celebrations in the UK.

Campaign details

Brand: Tesco Stores Brand owner: Tesco Group Lead agencies: Thames TV, ITV Contributing agencies: MediaCom, BBH Market: United Kingdom Industries: Supermarkets & grocery stores Media channels: Competitions & contests, Merchandise & free gifts, Social media, Sponsorship - media, Television 1 - 3 million

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