Tesco: Getting the UK TV Family Together at Christmas

Retailer Tesco created a first of its kind partnership in the United Kingdom that saw its ad content integrated across three leading TV broadcasters to drive buzz and sales during the Christmas season.

Campaign details

Brand: Tesco Brand owner: Tesco Agencies: MediaCom UK, BBH Market: United Kingdom Industries: Supermarkets & grocery stores Media channels: Online video, Social Media, Television, Video on demand Budget: 10 - 20 million

Executive summary

Christmas makes or breaks a retailer's year. In the United Kingdom, nine major supermarkets fight to win the hearts and minds of shoppers. It has become the UK's equivalent of the Super Bowl with Christmas advertising anticipated and debated in the n

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