Tata Sampann: Changing Indian food wisdom from spicy to healthy & spicy

Tata Sampann, a spice brand, launched a campaign in India to stand out in a cluttered market.

Campaign details

Brand: Tata SampannBrand owner: Tata Consumer ProductsLead agency: Madison MediaCountry: IndiaIndustries: Sauces, seasonings, condimentsMedia channels: Content marketing, Product placement, Sponsorship - mediaBudget: Up to 500k

Executive summary

Tata has always stood for the Health of the nation. With goodness of Natural Oils in spices Tata Sampann premium range of spices are both healthy and nutritious.

Tata Sampann wanted to highlight their differentiation in an extremely cluttered category having around 300+ branded players who are talking only about taste. Some of leading brands like MDH &...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands