Campaign details
Brand: Tata SampannBrand owner: Tata Consumer ProductsLead agency: Madison MediaCountry: IndiaIndustries: Sauces, seasonings, condimentsMedia channels: Content marketing, Product placement, Sponsorship - mediaBudget: Up to 500k
Executive summary
Tata has always stood for the Health of the nation. With goodness of Natural Oils in spices Tata Sampann premium range of spices are both healthy and nutritious.
Tata Sampann wanted to highlight their differentiation in an extremely cluttered category having around 300+ branded players who are talking only about taste. Some of leading brands like MDH &...