Campaign details
Brand: TangBrand owner: Mondelez InternationalLead agency: Starcom Mediavest PakistanContributing agencies: East River, StimulusCountry: PakistanIndustries: Concentrates & cordialsMedia channels: Content marketing, Magazines - consumer, Online display, Online video, Radio, Social media, Sponsorship - media, TelevisionBudget: 1 - 3 million
Executive summary
Over the past decade, Tang has become synonymous with powdered beverages in Pakistan. Being one of the most popular refreshing beverages in Pakistan, it is the most sought-after drink during summer and Ramadan. The iconic chilled pitcher of orange juice has become deeply...