S&W Beans: Influencer partnership

Shannon Hartmann

S&W Beans, a food brand, used a social media influencer strategy to reach women aged 25-45 in the US.

Campaign details

Brand: S&W BeanBrand owner: Faribault FoodsLead agency: Barefoot ProximityContributing agencies: BBDOCountry: United StatesIndustries: Convenience, readymadeMedia channels: Word of mouth, advocacyBudget: Up to 500k

Executive summary

Faribault Foods sought to create awareness for its canned bean brand, S&W Beans, among women who value health and wellness. However, product distribution was extremely regionally focused. We knew our audience would be better reached through third-party endorsement, so the brand activated a core set of influencers to inspire their followers with creative ways to add S&W Beans to...

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