Campaign details
Brand: IgnisBrand owner: Suzuki CarsLead agency: the7starsCountry: United KingdomIndustries: Compact, small family carsMedia channels: Content marketing, Social media, Sponsorship - media, Television, Word of mouth, advocacyBudget: 500k - 1 million
Executive summary
Car brands don't get women.
It's time that the pink cars, ads full of cosmetics and fluffy childlike imagery is called out for what it is – patronising.
We found that, much like men of their age, 20-something women are looking for adventure, independence and achievement.
By completely integrating the Suzuki Ignis into a TV...