Campaign details

Brand: Suzuki Cars
Brand owner: Suzuki GB
Lead agency: the7stars, Suzuki
Contributing agencies: ITV Adventures
Country: United Kingdom
Industries: Automakers & marques
Media channels: Content marketing, Events & experiential, Games & competitions, Online video, Social media, Sponsorship - media, Television
Budget: 10 - 20 million

Executive Summary

Suzuki Cars UK operates in an extremely competitive market. Suzuki cars were only going to get noticed if we did something which truly stood out: stood out against the endless car ads featuring cars driving through hills and cities, stood out from the miles per gallon, safety and financing messages.

We created a campaign which didn't look like other media campaigns, it wasn't confined to the same formats, didn't rely on the same messages. Instead, it was entertaining, culturally relevant and spread like a TV show.