Campaign details
Brand: SurfBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: InMobiCountry: PhilippinesIndustries: Laundry productsMedia channels: Mobile & apps, Programmatic displayBudget: Up to 500k
Executive summary
Despite being a known brand in fabric conditioners, Surf Fabcon continue to be a far second to a Goliath brand like P&G's Downy. With a competition this big, Surf continues to innovate with new product innovations, communications, and executions over the years in order to differentiate itself from the former.
Recognizing the increased mobile consumption and growth in online...