Surf: Fabcon

Laurens Almira, Loren Saguil

Surf Fabcon, a fabric conditioner, launched a campaign in the Philippines to make its product more accessible and increase its market share.

Campaign details

Brand: SurfBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: InMobiCountry: PhilippinesIndustries: Laundry productsMedia channels: Mobile & apps, Programmatic displayBudget: Up to 500k

Executive summary...

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