Sting: Game on – energizing connection with gen z to the next level

Anh Vu, Trac Tran

Sting, an energy drink brand, connected with Gen Z in Vietnam by promoting its product through Arena of Valor.

Campaign details

Brand: Sting Brand owner: Suntory PepsiCo Vietnam Beverage Lead agency: Mindshare Vietnam Contributing agency: Garena Market: Vietnam Sector: Energy drinks Media channels: Gaming & in-game advertising, Merchandise & free gifts, Packaging & design, Social media, Sponsorship - media 500k - 1 million

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