Stella Artois: Buy a Lady a Drink

Tanya Bevins

Stella Artois, the beer brand, used TV, digital, social media and an art installation to raise awareness of the global water crisis and the company's role in solving it.

Campaign details

Brand: Stella ArtoisBrand owner: Anheuser-Busch InBevLead agency: MediaCom, Mother New YorkContributing agencies: Vayner Media, MosaicCountry: United StatesIndustries: Beer & ciderMedia channels: Cinema, Content marketing, Direct marketing, Events & experiential, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Programmatic display, Public relations, Search marketing, Social media, Television, Word of mouth, advocacyBudget: Over 20 million

Executive summary

The Stella Artois Buy a Lady a Drink (BALAD) campaign was able to make the global water crisis, and Stella's role in it, relatable and understandable...

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