Steinlager: Deep Dive

This case study demonstrates how Steinlager, New Zealand's No1 premium beer, grew sales by breaking the mould of standard industry advertising.

Steinlager: Deep Dive

Kate Gamble, Henry Rowley, Tasmin Wheeler and Rob Kay

Campaign details

Brand: SteinlagerBrand Owner: LionLead agency: Zenith, New Zealand, DDB NZContributing agencies: Zenith; Media AgencyCountry: New ZealandIndustry: Beer, ciderChannels used: Cinema, content marketing, email marketing, magazines - consumer, mobile, apps, newspapers, online display, online video, outdoor, out-of-home, point-of-purchase, in-store, public relations, radio, search, social media, sponsorship - event, property, television, websites, micrositesBudget: 1 - 3 million

Executive summary

Steinlager, New Zealand's No1 premium beer

  • Reconnected with the modern drinker with Facebook engagement...

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