Campaign details
Brand: Saudi Telecom CompanyBrand owner: Saudi Telecom CompanyLead agency: J. Walter ThompsonCountry: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Online video, Outdoor, out-of-home, Social media, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
A massive customer base put immense pressure on Saudi Telecom Company's service centres. Beefing up the centres with more staff was not a choice as it was costly and needed time. The solution? Promote MySTC, a full-service app that few used.
Introducing: 'The campaign that never saw the light', which appeared...