State Farm Insurance: If this, then that

This case study describes how US insurance company State Farm Insurance entered the world of smart home technologies to understand its customers better and so gain an advantage in a cluttered marketplace.

State Farm Insurance: If this, then that

Lauren Joffe

Campaign details

Brand: State Farm InsuranceBrand owner: State Farm InsuranceLead agency: OMDCountry: USAIndustry: InsuranceChannels used: Mobile & appsBudget: Up to 500k

Executive summary

State Farm partnered...