Star Sports: From finger sport to physical sport – PKL 3 Chhota Bheem

The Indian Pro Kabaddi League (PKL) made kabaddi a popular sport among children through a much-loved animated cartoon.

Campaign details

Brand: Star Sports Brand owner: Star India Pvt Ltd Lead agency: Mindshare Country: India Industries: TV channels, services, programmes Media channels: Sponsorship - media, Television Budget: Up to 500k

Executive Summary

In India, sport is just

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