Sport Chek: Digital Window Shopping

Canadian online retailer Sport Chek used cart data to create a mass retargeting campaign, backed by traditional and digital media, to drive sales on Black Friday.

Campaign details

Brand: Sport ChekBrand owner: FGL SportsAgency: Touché!Country: CanadaIndustries: Clothing & fashion retailMedia channels: Online video, Search marketing, Social mediaBudget: 1 - 3 million

Executive summary

For Black Friday, Sport Chek had an ambitious target: beating Amazon at the online retail battle it had owned for more than a decade.

In the seven days leading up to Black Friday, we detected a new analytic trend: the average number of items left abandoned in Sport Chek's website carts increased by the hour, reaching an unprecedented high. We...

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