Campaign details

Brand: Softlogic Life Insurance PLC
Brand owner: Softlogic Holdings PLC
Lead agency: Mindshare Sri Lanka
Contributing agencies: Etisalat Sri Lanka
Country: Sri Lanka
Industries: Insurance
Media channels: Mobile & apps, Social media
Budget: Up to 500k

Executive Summary

Though an annual occurrence, in 2016 Sri Lanka was severely affected by the Southwest monsoon resulting in flash floods in more than three provinces. During the initial few days, there was a sheer lack of information on the actual situation and the condition of the victims, whilst critical interventions to be undertaken in terms of rescue operations and distribution of essential items were not properly identified. Over 163,000 families were affected with infrastructure such as road networks being submerged, whilst the death toll counted more than 200 individuals.