Campaign details
Brand: Softlogic LifeBrand owner: Softlogic Life Insurance PlcLead agency: Mindshare Sri LankaContributing agencies: LitmusCountry: Sri LankaIndustries: InsuranceMedia channels: Games & competitions, Mobile & apps, Online video, Social media, Virtual & augmented realityBudget: Up to 500k
Executive summary
Softlogic Life spurred Sri Lankans around the world to action within just 24 hours on a digital platform. Not likes, not shares, not views. But a phenomenal 7.7 million physical steps towards health and wellness.
Vesak, one of the largest, most-celebrated festivals in Sri Lanka, attracts thousands of people towards the...