Softlogic Life: The app that got the world walking

Life insurance brand Softlogic Life created a virtual reality platform to speak to Sri Lankans, and get them walking, during the Buddhist festival of Vesak.

Campaign details

Brand: Softlogic LifeBrand owner: Softlogic Life Insurance PlcLead agency: Mindshare Sri LankaContributing agencies: LitmusCountry: Sri LankaIndustries: InsuranceMedia channels: Games & competitions, Mobile & apps, Online video, Social media, Virtual & augmented realityBudget: Up to 500k

Executive summary

Softlogic Life spurred Sri Lankans around the world to action within just 24 hours on a digital platform. Not likes, not shares, not views. But a phenomenal 7.7 million physical steps towards health and wellness.

Vesak, one of the largest, most-celebrated festivals in Sri Lanka, attracts thousands of people towards the...

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