Campaign details

Brand: Softlogic Life
Brand owner: Softlogic Life Insurance Plc
Lead agency: Mindshare Sri Lanka
Contributing agencies: Litmus
Country: Sri Lanka
Industries: Insurance
Media channels: Games & competitions, Mobile & apps, Online video, Social media, Virtual & augmented reality
Budget: Up to 500k

Executive summary

Softlogic Life spurred Sri Lankans around the world to action within just 24 hours on a digital platform. Not likes, not shares, not views. But a phenomenal 7.7 million physical steps towards health and wellness.

Vesak, one of the largest, most-celebrated festivals in Sri Lanka, attracts thousands of people towards the breathtakingly decorated Vesak zones. But in minutes, this beauty becomes a congested nightmare due to heavy traffic and unruly crowds.