Snickers: Crisper

The case study explains how Snickers, the confectionery brand, launched a new product - Snickers Crisper - in the US.

Snickers: Crisper

Sean Stogner

Campaign details

Brand: Snickers: Crisper Brand Owner: Mars Lead agency: BBDO, MediaCom Contributing agencies: Starcom, Weber Shandwick, Latinworks, TJ Paul, Fanscape Country: United States Industry: Confectionery Channels used: Content marketing, Mobile & apps, Online display, Online video, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Radio, Social media, Sponsorship - media, Television, Word of mouth, advocacy Over 20 million Effective Channel Integration

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