Smirnoff x Live Nation UK: Sustainable waterfall and bar festival activations

Smirnoff, the vodka brand, promoted its Infusions drink to socially-aware consumers by partnering with Live Nation to run sustainable activations at summer music festivals across the UK.

Campaign details

Brand: Smirnoff Brand owner: Diageo Agency: Live Nation Experiential Country: United Kingdom Industries: Spirits & liquors Media channels: Events & experiential, Mobile & apps, Online video, Other & ambient media, Product sampling, Social media, Sponsorship - event, property 500k - 1 million

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