Smart = Sexy – Reframing sexiness in a digital-embedded way

Ansell, a global leader in protection solutions, built brand equity of its sexual wellness products in Brazil and the USA through a campaign going against preconceived notions of sexuality.

Campaign details

Brand: Lifestyles, Blowtex Brand owner: LifeStyles Healthcare (previously Ansell)  Lead agency: +KNAUSS Country: Brazil, United States Industries: Contraceptives, family planning Media channels: Online video, Social media Budget: Up to 500k

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