Sensodyne: Sensodyne Ramadan – Storytelling works

Sensodyne, the GlaxoSmithKline brand, wanted to celebrate Ramadan with Indonesian people and help them enjoy the sweet food enjoyed during iftar (the meal breaking the fast) with a social media campaign.

Campaign details

Brand: Sensodyne Brand owner: GlaxoSmithKline Lead agency: Mindshare Indonesia Contributing agencies: Havas Creative Agency Country: Indonesia Industries: Oral Health Media channels: Mobile & apps, Online video, Social media Budget: Up to 500k

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