Campaign details

Brand: Secrets Resorts
Brand owner: AMResorts
Lead agency: Harmelin Media
Country: United States
Industries: Luxury travel
Media channels: Content marketing, Sponsorship - media, Television

Executive summary

Secrets Resorts & Spas is a luxury resort brand with 15 resorts and spas in Mexico, the Dominican Republic, Jamaica and Costa Rica. The adults-only resorts target upscale travelers, combining unparalleled pampering and pleasure with Unlimited Luxury.

Secrets partnered with US broadcast network ABC in 2017, and built upon the learnings from that campaign with an enhanced campaign in 2018. In addition to two standard ads airing in entertainment and news programming on ABC, Secrets was also featured in a custom segment with talent during ABC's morning show, Good Morning America.