Scotch: The Miracle Begins

Chaivut Eiamvuthikorn

Health-drink brand Scotch increased brand awareness in Thailand and boosted market share of its drinkable bird's nest essence through long-form storytelling content.

Campaign details

Brand: ScotchBrand owner: S & Sons Tradings Co., Ltd.Lead agency: PHD ThailandCountry: ThailandIndustries: Functional food, supplementsMedia channels: Content marketing, Online video, Social media, Television, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

Scotch Bird’s Nest – a health product in the ready-to-drink (RTD) space – faced an uphill struggle: Scotch’s share was stagnant in a category where 70% is controlled by one player, Brand’s.

Thus, perception was key, and Scotch Bird’s Nest sought to improve brand love by getting audiences to not just...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands