SAP: Finding a buried treasure – How SAP created its Demand Centre

SAP, the software company, increased leads and decreased cost per lead by changing how it dealt with decision-making executives who moved company in Asia.

Campaign details

Brand: SAPBrand owner: SAPLead agency: PHD SingaporeCountry: AsiaIndustries: Information technologyMedia channels: Programmatic display, Social mediaBudget: 500k - 1 million

Executive summary

Challenged with sluggish growth, rising alternatives...

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