Samsung Mobile: Winning Social Gold at the Olympics

This case study describes how mobile phone company Samsung Mobile aimed to be the most engaging brand throughout the Olympic Games by creating real-time content, focusing on barrier-defying moments.

Samsung Mobile: Winning Social Gold at the Olympics

Adam Hughes

Campaign details

Brand: Samsung MobileBrand owner: SamsungLead agency: StarcomContributing agencies: Big SpaceshipCountry: ChinaIndustry: Mobile devicesChannels used: Content marketing, Mobile & apps, Online display, Online video, Social media, Sponsorship - sports, Websites & micrositesBudget: 10 - 20 million

Executive summary

The Olympic Games is where you see athletes perform at their best; and that is no different for brands. Brands have to be at their best if they want to win.

This year, Samsung relaunched its...

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