Samsung Galaxy S10: Do What You Can't Jimmy Fallon

Samsung harnessed the power of TV to show millions across the US just what its new smartphone could do and encourage them to upgrade.

Campaign details

Brand: Samsung Galaxy S10 Brand owner: Samsung Electronics America Lead agency: Starcom Contributing agency: NBC Market: United States Industries: Online video, Product placement, Social media, Television, Websites & microsites Media channels: Mobile devices 500k - 1 million

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