Rogue One: Everything but Rogue with Data
Jack McLaren, Dan Radford
Disney launched Rogue One, its second film in the Lucasfilms Star Wars franchise, using a data and technology infrastructure that enabled a personalised video and content experience across multiple platforms.
Campaign details
Brand: Rogue One: A Star Wars StoryBrand owner: The Walt Disney CompanyLead agency: OMD UK, OMD EMEACountry: United KingdomIndustries: Films & moviesMedia channels: Online display, Online video, Programmatic display, Social mediaBudget:...
