Rexona: Silverpush Sports Sync

Rexona Men, the deodorant brand, launched a cross-screen campaign to leverage its association with basketball and highlight the brand's functional benefits to male audiences in the Philippines.

Campaign details

Brand: Rexona Brand owner: Unilever Lead agency: Mindshare Philippines Contributing agency: Silverpush Country: Philippines Industries: Deodorants, anti-perspirants Media channels: Mobile & apps, Social media, Television Budget: Up to 500k

Execut

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