Renault: Business Booster

Campaign details

Brand: Renault
Brand owner: Renault
Lead agency 1: OMD Italy
Lead agency 2: Publicis Italy
Contributing agencies: Think Cattleya, Ascent Film
Country: Italy
Industry: MPVs, minivans, Vans, RVs
Channels used: Direct marketing, Email marketing, Mobile & apps, Online display, Online video, Print - general, unspecified, Radio, Social media, Television
Budget: 500k - 1 million

Executive summary

Renault Business Booster is a communication platform developed to support the launch of its new commercial vehicles range. In order to amplify the message, the campaign involved several media, including mobile app, TV, print, radio, internet and social media. The project took advantage of important partnerships: one with Google for Work to develop a dedicated app, and another one with Publitalia Branded Entertainment to produce the TV show SOS Family Business. The whole campaign told the story of products perfectly designed for craftsmen, small entrepreneurs and the owners of family-run businesses, to whom Renault can give real support in boosting their business.

Market background and context